In 1987, Mr Sathya Shankar started his journey of being a businessman by establishing an automobile spare parts shop in Puttur in December 1987. He sensed business feasibility and expanded his business horizons by moving into auto finances by setting up Praveen Capital in 1994.
He tried his hand in the manufacturing industry with the launch of a packaged drinking water brand - Bindu Mineral Water that led to the establishment of SG Corporates. This opened his avenues in the vertical. Today, it is home to many beverage brands. In 2002, its flagship brand - Bindu Fizz Jeera Masala - drink was launched.
It didn’t stop there. He tried his tryst with organic farming to fruit processing to packaged food products through Megha Fruit Processing Pvt Ltd. In all this, SG group is united by the single cause to provide the taste of happiness to the customers.
Automobile Spare Parts Business
Dealership for Leading Tyre Brands
Ranjitha Shankar joins the business
Launched Automobile Finance Brand Praveen Capital
Launched Bindu Brand with Bindu Packaged Drinking Water
Launched Flagship Brand Bindu Fizz Jeera Masala
Launched SipOn Brand
Launched SnakUp Brand
Launched Fruzon Brand
Hyderabad Factory Setup
Bangalore Corporate Office Opened
SG Corporates has become one of the home grown brands. Our flagship product became the most selling product of SG Corporate, both nationally and internationally. Today, SG is one of the most famous food and beverage companies in India. Being masters in Indian ethnic flavor, SG Corporate has expanded its products to healthy, fruit based milkshakes, fruit juices, soda, and snacks among many other products in the category. Our two manufacturing units are in Puttur and Hyderabad. A factory set up in Bangalore is planned.
The manufacturing units are equipped with latest technology and machineries and are workplace to thousands of employees. SG Corporates has a full-fledged sales team who also played a huge role in the growth of the organization.
The journey to this destination has begun and the eyes of all stakeholders are set with the vision to reach the figure. We aim at having a turnover of 1000 Crore by 2020.
Meet Sathya Shankar, a self-made man with no high or impressive track record in formal education; he bid goodbye to studies after just being a pre-university scholar. Born in Bellare, Puttur Taluk in an agricultural family, Sathya Shankar’s family condition made him realize at an early age that education does not always assure a better job. His smartness in understanding the market gaps and boldness in taking the plunge has made him one of Karnataka’s iconic businessmen.
He has always been a businessman at heart. But he owes his success to his wife and Executive Director of SG Corporates, Ranjtha Shankar.
She got associated with the business from the day one of their wedding. As the business grew, she became a firm part of it. While Shankar is the brain of the business, she is the heart of it. From extending her business intelligence in taking meaningful business decisions, to taking measures for creating women-friendly atmosphere, to facilitating health amenities at the manufacturing units, she has been the pillar of strength for the organization and to Shankar himself.
She believes that women are the best multi–taskers and reliable analysts. They are extra-ordinarily good at emotional intelligence and in handling tricky issues.
Evolving from a vehicle spare parts and tyre distribution company, standing atop as a significant player in the automobile finance sector. Praveen Capital has a strong presence in Karnataka and Kerala. Set up in 1994 to fill a need gap by providing vehicle loans to the economically weaker people, Today the company has grown significantly. An extensive network of nine branches serves the operations while the head office is situated at Puttur.
Enabling people to get their dream vehicles through the financing of automobile purchases, the company reaps an annual turnover of 100 Crores.